Yadak.com, officially registered under the name Rakhshan Sepehr Ekbatan, was established as a private joint-stock company at the beginning of 2024, in collaboration with Sepas Holding and a group of active participants in the automotive industry of the country. The company, leveraging the expertise of its specialized human resources in the fields of information technology and automotive services, aims to play its part in facilitating and reducing the costs of the automotive service supply chain through the creation of software platforms and the provision of innovative solutions. By utilizing cutting-edge technologies, the company intends to ensure maximum profitability and returns for its customers, i.e., vehicle consumers.

In this context, after conducting market research and obtaining feedback from industry professionals, the company, considering its infrastructural capabilities, has launched the Yadak.com platform with the aim of entering the automotive service supply chain by creating a marketplace focused on services and goods.

Services and Products:

Yadak.com focuses on the automotive after-sales service sector, which encompasses a wide range of services and products. The company’s most important product is the Yadak.com platform. This platform serves as an automotive services marketplace, providing a space for inquiries, tenders, and intelligent marketing for suppliers of automotive-related services and products. Implicitly, the main goal is to provide high-quality services and products to customers and ensure timely and easy access to these services and products. In other words, the Yadak.com infrastructure creates value in three main areas by leveraging information technology:

• Automation and Smart Enhancement of After-Sales Processes:Using modern technologies, many after-sales processes are automated and optimized, leading to better quality, faster service, and reduced costs.
• Demand and customer data analysis: This can help suppliers better understand their customers’ needs and expectations and provide after-sales services tailored to those needs.
• Customer communication: Help suppliers to communicate more effectively with their customers, identify technical requirements, and ultimately improve customer satisfaction.

Services on the Yadak.com Platform:

• B2C services for car consumers
• Online and in-person consulting services for selecting services and products compatible with the vehicle
• Vehicle Assistant
  • Unified registration and management of vehicle or vehicles information for the user
  • Vehicle maintenance and repair management, including reminders for timely completion of routine services.
  • Accounting and management of vehicle expenses, including recording detailed costs.
  • Vehicle violation checks (via SMS and online).
  • Online insurance rate inquiry, purchase, and policy reminders.
  • Pricing for new and used cars.
• Online and in-app payment options (wallet) for secure and easy transactions through the payment gateway.

• B2B Services:
  
• Contracts with automotive-related apps and websites for service exchange and product sales.
• Interaction with banking gateways and fintechs to provide payment services to customers.

Main customers and target audiences:

The Yadak.com platform, as an automotive services marketplace, is designed to serve as an enabler within the supply chain, providing the expected value to both supply and consumption segments. Therefore, the main audience for the Yadak.com platform consists of automotive consumers as the demand generators for goods and services, including:

• Private car owners
• Company vehicle drivers
• Fleet management units of companies
• Taxi drivers
• Companies managing online taxi services and others

Advantages over competitors:

• Ease of use for non-expert automotive users
• Involvement of technical experts from the initiation of the demand
• Alignment of the application’s execution processes with the culture and operational practices of the automotive services market
• API and WhiteLabel exchange capability
• Ability to set dynamic sales policies for suppliers
• Ability to define organizational structure in the supplier profile